01
You sound like everyone else in your industry
Motivational quotes, reposted industry news, congratulations posts.
For founders, CEOs and senior brokers
Your company has a brand. You don’t.
We define what you should be known for, then run the entire operation: strategy, writing, design, scheduling, engagement and reporting. You are the source of the ideas and the face of the brand.
- 68×
- Akhilesh Singh, Founder and CEO, Mentors Adda. 2,145 to 147,000 followers
- 9.9×
- Maxener Wellness, 954 to 9,404, a community not a follower count
- 0 to 4,510
- Connect Adda, positioning, identity and content built from launch
Posting is not positioning.
Most founders either post nothing, or post constantly and get nothing back.
02
You’re visible to the wrong people
Follower count means nothing if those followers can’t buy from you, invest in you, or introduce you.
03
It only happens when you have time, so it stops
You post for three weeks, get busy, go quiet for two months.
We run it. You show up for thirty minutes a week.
Everything between your thinking and your audience is ours to handle.
Positioning first
Before a single post, we define what you want to be known for, who needs to believe it, and what you will deliberately not talk about.
One call, a month of content
A single thirty minute call each week gives us your thinking.
LinkedIn as the primary channel
For founders selling to businesses, investors or partners, LinkedIn outperforms everything else.
Measured on conversations, not likes
Engagement is a leading indicator, not the goal.
Audiences we’ve built.
Every figure is a before and after from the account itself.
Akhilesh Singh, Founder and CEO, Mentors Adda
A founder led authority brand around business coaching and direct selling.
Maxener Wellness, fitness and supplements
A brand led content programme running alongside the founder’s own profile.
Connect Adda, digital networking platform
Launched from zero.
Founders we work with include Jerry P. Ohis, Founder and CEO of PandP Properties, Akhilesh Singh of Mentors Adda, wealth advisor Mariam Nambooze, and entrepreneurs Aslam Kureshi and Abrorjon Ganiev.
Brands we have worked with
Publishing within two weeks.
Positioning
Week oneA ninety minute positioning workshop on your business, your view of the industry and what you want to be known for. Audience and authority mapping, profile audit across platforms, agreed narrative pillars.
Build
Week twoLinkedIn profile rewritten end to end, banner, headline and featured section, visual system set, first month of content drafted and approved before anything goes live.
Run
OngoingOne thirty minute call a week from you. Content written, designed and scheduled. Comment and DM engagement managed. Monthly inbound and visitor report.
This works for some founders and not others.
We’d rather establish that in the first thirty minutes.
A strong fit
- Founders and CEOs whose deals depend on being trusted before the first meeting
- People with a genuine point of view they’ve never had time to publish
- Anyone who can protect thirty focused minutes a week, every week
- Founders raising capital, hiring senior people, or selling high value services
Not a fit
- Anyone who wants followers bought rather than built
- Founders who want us to write as them with zero involvement
- People expecting inbound in month one. This takes a quarter, minimum
- Anyone unwilling to take a position on anything
Before you book.
How much of my time does this actually take?
One thirty minute call a week, plus roughly fifteen minutes reviewing content before it publishes. That is the entire commitment. If you can’t protect that half hour consistently, this won’t work, and we’d rather say so now than three months in.
Will it sound like me, or like an agency wrote it?
It sounds like you, because the substance comes from you. The weekly call exists precisely so we capture your actual thinking, phrasing and opinions. Nothing publishes without your approval, and in the first month we iterate until the voice is right.
How long before I see inbound?
Profile views and engagement usually shift within four to six weeks. Meaningful inbound, someone messaging you about a deal, typically takes a quarter. Anyone promising faster is either buying followers or telling you what you want to hear. Personal brands compound slowly, then all at once.
LinkedIn, Instagram, or both?
Selling to businesses, raising capital or hiring senior people: LinkedIn, decisively. Consumer brands, property, or anything visual: Instagram carries more weight. Most founders we work with lead on LinkedIn and adapt the same core content to Instagram, which costs very little extra.
What does it cost?
Fees depend on how many platforms you want covered and how much video is involved. We don’t publish rates because the range is wide, but we’ll be direct on the call. We work with a small number of founders at a time, so we’d rather establish fit before talking numbers.
What happens if we stop working together?
Everything is yours. Accounts, content, the full calendar, templates and source files. Nothing is locked to us. We’d rather you stay because it’s working than because leaving is painful.
A thirty minute positioning call.
We’ll map what you could credibly be known for, audit what your current profile is costing you, and give you a straight answer on fit, including if the answer is no.