Gyaanio Media
Insights
Notes on property marketing, lead follow up and sales systems for Dubai businesses.
Stop judging property ads on cost per lead. Measure cost per site visit.
Cheap leads that never visit cost more than expensive leads that do. The three numbers I use instead of cost per lead.
Read the articleGetting enquiries but nothing is selling? It is one of two problems.
Either the leads are wrong or the follow up is wrong. How to tell which one you have in a week.
Read the articleThe five minute rule: what happens in the 48 hours after someone fills your form.
Why the first reply wins, what the research says about response time, and a follow up schedule for the first 48 hours.
Read the articleWhy owner led Dubai businesses lose deals in WhatsApp, and do not need Salesforce.
Leads scattered across WhatsApp, spreadsheets and memory. Why enterprise CRMs fail small teams, and what they need instead.
Read the article