How is lead quality measured?
We agree the qualification criteria with your sales team before launch, then review every enquiry against them. Progress from enquiry to viewing and reservation is the measure. Lead count and cost per lead are supporting numbers, not the goal.
Will a longer form reduce our lead volume?
Usually, yes, and that is the point. Fewer, better enquiries mean brokers spend their day with buyers who can act. We test the questions so the form filters out casual browsers without discouraging serious buyers.
Do you guarantee sales?
No. Sales also depend on inventory, pricing, market conditions and how your team follows up. We commit to a measurable improvement in qualification and an honest weekly report on what is working and what is not.
Do we need to change our CRM?
No. We work with the CRM you already use, add the fields and routing it needs, and send outcomes back to the ad platforms. Accounts, data and tracking remain yours, without exception.